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Focus on Regulation

Your Newest Instagram Follower, the FTC: Agency Reminds Endorsers and Marketers to #Disclose with Over 90 Warning Letters

The Federal Trade Commission (FTC) reminded celebrities, social media influencers, and marketers that failing to disclose material connections to the products they endorse is #notokay. On April 19, 2017, the FTC sent over 90 letters to such personalities and businesses stating that they must clearly and conspicuously disclose commercial relationships when promoting or endorsing products.

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